Howard Schultz

Who is Howard Schultz?

Born July 19, 1953, in Brooklyn, New York. Howard Schultz joined the University of Northern Michigan in 1982 as Marketing Director for Retail Operations and Starbucks Coffee Company.

In 1987, he bought Starbucks and became CEO and president of the company. Although the company held the reins from 2008 to 2018, Schultz publicly announced in 2000 that he was resigning as CEO of Starbucks. He said he intends to run for the presidency in 2020 before concluding his bid in September 2019.

Howard Schultz helping to transform the coffeehouse chain he founded around the world. He joined Seattle-based Starbucks in 1982 as Director of Retail Operations and Marketing and became Chairman in 1985.

Inspired by a trip to Italy in 1983, where Schultz claimed 1,500 coffeehouses alone. Schultz nationalized a small regional campaign. Coffeehouse chain through rapid store expansion. He founded II Giornale in 1985 and acquired Starbucks in 1987 (with investor support).

Under Schultz, the coffeehouse chain has grown from at least 20 stores to 100 in four years. In 1992, he unveiled the company and by the end of the decade, Starbucks had 2,500 positions in approximately a dozen countries.

Schultz announced in 2000 that he was stepping down as CEO, but will remain chairman. By 2007 the chain had boasted over 15,000 positions worldwide but was the founder, and in January 2008, Schultz returned as CEO.

He oversaw the closure of 900 stores and implemented an ambitious strategy to achieve a new growth path. Including the introduction of an instant-coffee brand, along with a bakery chain and coffee making system. They also changed the menu offerings of Starbucks stores. Most of these steps were successful, and by 2012 Starbucks was financially reborn

From 2001 to 2006, Schultz was the majority owner of the National Basketball Association (NBA) Seattle Supersonics. He faced a lot of local criticism after selling the team to a group and later moved it to Oklahoma City.

His books include Onward: How Starbucks Fight for Its Life Without Soul. In 2019, Schultz has the idea of ​​running for the presidency independently. However, a year later he announced that he would not be entering the race.

Early life and career

Howard Schultz was born on July 19, 1953, in Brooklyn, New York. Then moved with his family to the Bayview View housing project in neighboring Connorsey, southeast Brooklyn, when he was 3 years old. Schultz is a natural athlete who runs basketball courts around the football field at his home and school.

He escaped from the Canaries in 1970 to the University of Northern Michigan with a football scholarship.

After graduating from university with a Bachelor of Science degree in Communications in 197. Schultz worked as an equipment salesman for Hammerplast, a company that sells European coffee makers in the United States.

In the early 1980s, Schultz noticed that Seattle, Washington, was sold to more coffee makers for a small operation. Which was later sold to Starbucks Coffee for tea and spices. “Every month, every quarter, even though there are only a few stores at Starbucks, these numbers are increasing,” Schultz later remembers.

Howard Schultz still remembers the first time he walked into the original Starbucks in 1981. At the time, Starbucks was only 10 years old and out of Seattle. Starbucks found in 1971 by the company’s original owners, old college friends Jerry Baldwin and Gordon Baker, and their neighbor, Jew Segal.

“When I first went to this store – I knew this noise was very appealing – I knew I was at home,” Schultz later recalled.

The birth of the modern Starbucks

In 1982, a year after meeting with the founders of Starbucks. Howard Schultz was director of retail operations and marketing for a growing coffee company. Selling only coffee beans at the time, not coffee beverages. “My opinion of Howard at the time was that he was a brilliant interlocutor,” co-founder Jew Segal later recalled.

Initially, Schultz wanted to give up his stamp on the company and acquired Starbucks Mission. In 1983, while traveling in Milan, Italy, he was shock with the number of coffee bars he encounters. Then came an idea: Starbucks should sell not only coffee beans but also coffee drinks.

“I saw something. It’s nst the romance of coffee, it’s the sense of community. And people have a coffee connection – a place and each other,” Schultz recalled.

However, the company’s creators did not share Schultz’s enthusiasm for opening coffee bars in Starbucks stores. “We said, ‘Oh, this is not for us,'” Siegel recalled. At one point, we put a nice, big espresso machine behind the counter. But we’re in the bean business.”

However, Schultz remained, and eventually, the owners allowed him to set up a coffee bar in the new store to open in Seattle. It was an instant success, bringing hundreds of people a day and the newest language – the Coffeehouse language – to Seattle in 1984.

But the success of the coffee bar shows the founders that Schultz was unwilling to go in the direction they wanted to take. They didn’t want to grow up. Frustrated, Schultz left Starbucks in 1985 to open his coffee bar chain, Il Giornale, which quickly became a success.

Two years later, with the help of investors. Schultz bought Starbucks and merged II Giornale with Seattle. Subsequently, he became CEO and chairman of Starbucks (hereinafter referred to as Starbucks Coffee Company).

Schultz had to convince investors that Americans would pay higher prices for the drink they used for 50 cents. At the time, most Americans were unaware of the high-grade coffee bean of teaspoon Nascoof Instant Coffee. Coffee consumption in the United States has been declining since 1962.

In 2000, Schultz publicly announced his resignation as CEO of Starbucks. However, eight years later, he became head of the company. In a 2009 interview with CBS, Schultz said of the Starbucks mission, “We’re not in the bell-filling business, we’re in the business of filling souls.”

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