attract

Were there any resolutions to increase your customer base this year? Here are the 10 best ways to attract more business opportunities.

1. Offer discounts and discounts to new customers

Consumers are still looking for value and deals today. Attract them to your business by offering an initial discount, or keep features like 2-Get-1-Buy for half price or free gift wrapping for the first three purchases. Bargaining like this can attract new customers who are thinking of doing business with you but really need an incentive to change their shopping habits. Then track what they buy and what offers they offer so you can better target them with future marketing messages that will cement their loyalty.

2. Ask for referrals

Once you gain customer loyalty, work for yourself by asking them for referrals. Present customers are the best source of fresh customers. But you can’t be idle and wait for them to bring their colleagues, friends, and family into your business. Instead, take control and create a systematic approach to actively seeking references from your satisfied customers.

Create referral generating activities in the sales process. Send follow-up emails to make sure customers are happy with their purchase, and then follow up with another email asking for references. Consider giving incentives if the sale price rents its variants.

3. Reconnect with old customers

Go back to your past customer contact list and market to former customers who haven’t done business with you in a while. Create a regular schedule (say quarterly) and pick customers you haven’t seen in six months. Reach out to them via email, direct mail, text, or phone, with the message “We’ll miss you” if they come back with some kind of deal or promotion.

4. Network

There is no other way to bring brand awareness than to meet new people, who you are, and what you do. Join your business organization, your local chamber of commerce, and networking organizations. Participate in meetup events. If you have a local business, attending PTA meetings can be a good opportunity for networking. “How can I help you?” Attitude, instead of thinking, “What is it in me?”

5. Update your website

Search Online search is the main way in which both consumers and B2B buyers find new businesses. That means your website has to undergo heavy training so that customers can find you. Review your search engine marketing and search engine optimization tricks and techniques to make sure your site is mobile-friendly.

Your site design also makes a difference. Too many graphics can slow down your site’s loading speed, which is the customer’s turn. If you do not have in-house skills, hire a website design company and/or an SEO expert to help.

6. Partners with complementary businesses

Connecting with businesses whose customers are similar, but not directly competitive, and then strategizing how you can market each other’s customers to run a new business is a smart way to attract new customers without spending a fortune. For example, if you sell baby products, working with a business that sells maternity clothes would be a big partnership.

7. Promote your skills

By showing off your industry skills, you can generate interest and even create buzz, which will help you attract new customers and get more business from your existing client base. Volunteering on industry panels, giving webinars or workshops, speaking at industry events or talking to groups of your target customers, or organizing educational sessions are just a few ways to make a good impression with potential new customers and clients. This technique is pretty good for B2B business owners.

8. Take advantage of online ratings and review sites

Both customers, in the B2B and B2C worlds, frequently turn to online ratings and review sites before doing business with a company they are not familiar with. So make sure you inspect those sites and respond to any complaints. Get the most positive reviews by linking to them on your website. Post a sign in your store, office fee, restaurant, or other location that will encourage customers to add from their perspective. Social proof is powerful, and new customers are more likely to try out your business if they see it as appreciated by others.

9. Participate in community programs

Surveys Most people prefer to support local, independent businesses. Build your profile in your community by participating in charity events and organizations.  All of this enhances your profile, which helps attract new customers.

10. Bring a friend

The idea is similar to referrals but requires customer participation. Offer a “Bring a Friend” deal to introduce your loyal customers to their friends and colleagues in their business. For example, a restaurant may offer “buy one entry, get another for free” to attract more customers.

Think of these strategies as a starter list. Add your own ideas. The key is to get started now so when next year, you’re already selling on an expanded customer base.

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